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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Signs and sign systemes in an advertising ellection camlaign
 Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
Detailed record
Signs and sign systemes in an advertising ellection camlaign
 Lišková, Tereza ; Šoltys, Otakar (advisor) ; Lysoňková, Lenka (referee)
Bachelor thesis titled "Signs and sign systems in an advertising campaign" focuses on the analysis of a particular political campaigns. It is an election campaign of Strana práv občanů (Party of citizen's rights) - ZEMANOVCI during the elections to the Chamber of Parliament of the Czech Republic in 2010. The thesis analyzed specific process behind the campaign entitled "30 stories of Milos Zeman," with key leader and chairman of the party well-known Czech politician Milos Zeman. Campaign also by name refers to the socialist series "30 cases of major Zeman". The work will first analyze marketing issues of the campaign and its potential success given to the end voters. Bachelor thesis also focuses on the signs and sign systems using semiotic analysis and to identify their explicit, but also a secondary meaning and the purpose for which the party wanted to use them in their campaign. The thesis further analyze an electoral program and its connection with the signs applied in the campaign. The last part includes, the comparation of the political campaing of SPOZ with the campaigns of the rival political parties.
Detailed record

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